Client: Enterprise IG
SAB Miller
2007
Concept
Branding
Design Guidelines
Pilsen Callao is Peru’s leading premium beer brand.
The project involved developing a new brand language
for all communications, that emphasised the product’s
quality and traditional heritage. The work included
creating a brand icon, colourways, photographic and
typographic styles, along with the creation of a brand
book and comprehensive guideline system.
Launched in early 2008, Pilsen Callao won a silver
in the
DBA Design Effectiveness Awards 2009,
and a gold in the Marketing Design Awards 2009
www.enterpriseig.com
www.pilsencallao.com
