Funding Circle’s vision to build a better financial world has meant disrupting the status quo in the banking sector. To reflect this step-change, we deconstructed the circle and re-imagined it to make a graphic F and C.

We recognise the circle as the world, and deconstruct that into the four quarters, so it’s seen in an entirely new way. Let’s make the Circle do more.

The visual identity was designed to celebrate the grit and achievements of entrepreneurial start-up business owners.