You can't Chance Change
Creating a coherent brand positioning, visual and verbal identity for a boutique consultancy in the crowded Life Science sector. The work builds on existing success, articulates the strategic vision and clearly differentiates the business in the market.
AggioSergeant was established in 1983, and we worked with the founders and a selection of their key clients to develop and communicate the shift from corporate executive search firm to boutique partner.
The brand strategy redirects the focus from an anonymous services based proposition to an outward looking business with more focus on people, character, and purpose.
The new positioning – Life Changing Experience – conveyed a business that was powering an industry which directly changes lives. By putting people in the right role changes lives, businesses, industries and the world, AggioSergeant’s role is transformative – they enable change. As people, they are lively and characterful – the personality is refreshing.
In a sector drowning in corporate cliché, the refreshed visual and verbal language stands out by being transformative – representing that AggioSergeant enables change.
Client: Aggio Sergeant International
Services: Brand strategy, brand positioning, brand identity, digital, print, social media
Photography: Andy Wilson
Brand Strategy: Chris Davenport
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