BDC
A progressive rebrand for one of British Columbia's leading Quantity Surveyors
Client
BDC
Services
Brand Strategy
Brand Positioning
Brand Identity
Digital Design
Social Media
Art Direction
Role
Creative Director & Project Director
By Building Confidence, We make Progress Possible.
Background
BDC was established in 1988 by professionals dedicated to improving and advancing the role of Cost Consultants in Canada.
Brief
Now under new leadership, this highly progressive and forward thinking business commissioned us to create a new brand positioning, brand strategy, and brand identity – that could tell their story and communicate their new approach – their vision, and values, into the future. All built on existing strengths while pointing towards the new aspirations, and differentiating them from their competitors. Effectively, BDC: 2.0.
Insight
In a competitor landscape, bound by unnecessary time consuming and costly processes, BBC have a nimble and agile approach to solving client needs from both lender and developer perspective.
Solution
By Building Confidence, we make Progress Possible.
This new brand positioning brings a bold vision to life. By building confidence, through a diligent approach, deep technical expertise and trusted relationships, BDC makes progress possible.
The design emphasises the professionalism and agility that BDC stands for. Fresh and dynamic — the single, clean, undulating line is a nod to the city’s ever-evolving landscape — once you read it, you can’t unread it. Inspired by Vancouver’s skyline– the new BDC logo is more than just a visual identifier; it’s a representation of the values, location, and vision for the future. It was born from an idea deeply rooted in BDC and their client’s surroundings — Vancouver’s iconic skyline and modern architectural lines.
Colour played a significant role in bringing the new visual identity to life. Inspired by Vancouver’s natural surroundings, we selected a palette of deep greens that are seen from the city, and reminiscent of the Pacific waters, with a flash of red as a nod to the Canadian flag, These colours give the brand a sense of deep calm and professionalism, while also maintaining a connection to nature. The ‘buff’ canvas colour was inspired by the project folders used by the business on a day-to-day basis.
Typography was key component. We opted for a typeface that balanced classic modernity with legibility. The font’s bold yet minimalistic design is a visual foil to the architectural lines in the logo, reinforcing the brand’s strong, forward-thinking image.
People photography was another key part of the rebrand. In a sector awash with bland corporate headshot portraiture, we believed that, as a people focussed business, BDC should celebrate the diversity and personality of it’s people. Natural, unrehearsed, and aspirational, the imagery is warm and engaging, and captures the positive spirit of the people who work at, or with BDC.
We created a suite of playful keyline illustrations to accompany the other assets to add storytelling to the visual language. A refreshed iconography set that compliments the logo and illustrations has been introduced to help users navigate complex business offers and services.
Credits
Brand Strategy
Chris Davenport
Portrait Photography
Mabeth (Beth) Lugtu
“Dan and his team took our business through the entire branding process – from inception through to completion – with clear directives and a positive vibe.
At key moments, Dan took the leadership role, but knew when to engage my team and I, allowing us to be an important part of the process. From start to finish, it was a pleasure, and I am incredibly happy with the final outcome. Absolutely evident, is that Dan and his team wear many different hats, and have the ability to approach a challenging situation and come out with the winning solution. The creative abilities, attention to detail, and diligent approach to deliver the end product, is both considered and refreshing.
Dan has my firm endorsement as a sterling marketing and branding specialist, and I look forward to working with him in the future.”
Jody Pamplin
CEO & Managing Director, BDC
