Heartfelt Hospitality

A new brand for JA Resorts & Hotels.

JA Resorts & Hotels manages a unique portfolio of luxury Dubai hotels. Each of these special entities offer superior and distinctive products and services, while never losing sight of their Arabian heritage.

The visual identity and language articulates the brand positioning ‘heartfelt hospitality’ which encapsulates the values and vision of the brand. The new mark represents a signature which is created with a single line to signify the personal experience that the brand offers

Client: JA Resorts & Hotels
Agency: Interbrand
Role: Creative Director