Client
Willie Smarts
Services
Brand Positioning
Brand Identity
Digital Design
Advertising/Campaigns
Photographic Direction
Role
Creative Director & Project Director
Business As Unusual
Willie Smarts hairdressing salon was established in 1990 by the Ryan Brothers, providing a refuge for West End session stylists.
Their boutique chain of salons were the ‘go to’ experience for artists as Boy George and Grace Jones and with, tour permitting, visits by the likes of Mick Jagger and David Bowie.
The brand strategy and positioning – Business As Unusual – was complimented with a refreshed visual look and feel.
The new identity complements the personality of this unique business offer by offering a usually untouchable service to everyone.
Photographic style and tone of voice combination was key to broadening this unique service.
A glamorous rock n roll presentation and experience, everyday, for everyone.
So it’s Business As Unusual…
…everyday (except Mondays).
