A revitalised brand identity system for WIZZ Air

WIZZ Air is the largest low-cost airline in Central and Eastern Europe. As the brand continues to grow, opening new routes and expanding its fleet, WIZZ has introduced innovative new products and services that provide better experiences for its customers. Many of its new offers are not just about flight – WIZZ today is fast becoming a complete travel brand, not just an airline.

We revitalised the airline logo, created a new brand identity system, new purpose digital applications, and re-designed the fleet livery.

These new elements support the purpose and strategy of the business, and articulate the evolution WIZZ Air has experienced through a fresher, more vibrant and sophisticated brand identity.