Pepsi
One brand. One tribe. One tone. One voice.
Client
Pepsico
Services
Branding
Advertising
Digital & Print
Thirsty for More
Thirsty for More is Pepsi’s brand platform that allows consistent brand engagement with consumers.
This platform employs visual flexibility through four brand pillars; Product, Music, Meals and Football, and comes to life across visual layouts for print and digital communication.
Working with Pepsi’s in-house brand team, my team developed their existing assets to create a striking visual communications system for their new core, music, and food brand platforms.
This new identity system was crafted to build one brand; speak to one tribe, embody one tone, speak one voice, and show up consistently through each of the Pepsi platforms.
We did this whilst maintaining the flexibility to sell a portfolio; to cater to different audiences with different needs, globally.
