Client
Kandola+
Services
Brand Identity
Digital Design
Art Direction
Role
Creative Director for Heavenly Group
A new brand identity for Kandola+
Background
Kandola+ is a global market-leading D&I (Diversity & Inclusion) learning platform helping businesses to drive inclusion through action, not words.
Brief
With the prospect of launching a major new online offer, Kandola needed a way to frame their products and services, and shape the Kandola+ ‘way’ – how they set their priorities, how they innovate their offer, and set out the difference they are trying to make – to deliver on their vision.
Insight
Kandola+ is a global market-leading D&I (Diversity & Inclusion) learning platform helping businesses to drive inclusion through action, not words. This is more than a business proposition.
Solution
The Power of Diversity – the new brand strategy for Kandola, brings a fresh perspective to everything D&I, with the intent to create a movement that transcends corporate life and becomes a culture, making positivity about D&I a lifestyle choice. The Kandola+ movement has inclusivity at its heart and invites membership for all, and celebrates the positive benefits of making D&I integral to our way of thinking.
The visual identity utilises the diverse characters used in language, and become the foundation for the belief that special characters make us stronger.
The Power of Diversity
The concept for the new Brand Identity was inspired by characters found in language that is increasingly used as shorthand – the special characters we use to communicate. These special characters begin to communicate and support the Power of Diversity – everyone is different, and everybody communicates in slightly different ways. It’s these characters that became the building blocks for the new identity system.
