Pepsi
One brand. One tribe. One tone. One voice.
Thirsty for More
Thirsty for More is Pepsi’s brand platform that allows consistent brand engagement with consumers.
This platform employs visual flexibility through four brand pillars; Product, Music, Meals and Football, and comes to life across visual layouts for print and digital communication.
Working with Pepsi’s in-house brand team, my team developed their existing assets to create a striking visual communications system for their new core, music, and food brand platforms.
This new identity system was crafted to build one brand; speak to one tribe, embody one tone, speak one voice, and show up consistently through each of the Pepsi platforms.
We did this whilst maintaining the flexibility to sell a portfolio; to cater to different audiences with different needs, globally.
