Royal Free Charity
A £50 million appeal campaign to redefine cancer care.
Client
Royal Free Charity
Services
Campaign Identity
Art Direction
Campaign Asset Creation
Guidelines
Agency
Heavenly
The Royal Free London NHS Foundation Trust (RFL) is the largest provider of cancer care in the capital.
The Royal Free London Cancer Centre will be home to one of the UK’s most advanced environments for specialist cancer care, translational research and innovation.
Philanthropy will play a critical role in accelerating that ambition, and the campaign was designed to promote the centre to visionary philanthropists, trusts, foundations and corporate partners to support key aspects of the project and help shape the future of cancer care.
The campaign concept – Join the Future, was created to offer the intended audiences the opportunity to be a part of the future of cancer care.
The geometric identity and flexible layout system symbolises the connection for donors, with clinicians, researchers, and patients. The colour palette and headline typeface is based on the Royal Free Charity’s corporate system – indicating a clear connection between the charity and the campaign.
If you or your organisation would like to learn more about Join the Future and how you can get involved, please visit the campaign page here or contact the team at jointhefuture@royalfreecharity.org
